The NPA has just launched their first ever national advertising campaign in a bid to raise the awareness of Pawnbroking. The campaign will appear in national newspapers such as The Sunday Times Magazine.
The aim of the campaign is to raise awareness of pawnbroking with middle earners as an alternative to credit.
Ray Perry, chief executive of NPA, said: “This campaign has been created to increase understanding in a section of society that is unfamiliar with the reasonable rates of interest, between 3% and 10% per month that pawnbroking can offer.”
“The pawnbroking market is now worth £920 million, of which the fastest growing [segment] is middle-income earners who represent some 8%. We aim to reach out to the 25% who would be interested in pawnbroking to explain how it works.”
We at Kings Hill Jewellers & Pawnbrokers feel this is an exciting campaign that emphasizes everything that we believe to be the future of pawnbroking and bring the industry into the 21st century which we at Kings Hill, St Albans have always strived for.